By a Racer, For Racers: Finding Target Brands for Sponsorship

For young racers looking to make the step into racing professionally, a singular topic is always at the forefront: sponsorship.  Current Idemitsu Mazda MX-5 Cup challenger Aidan Fassnacht dives deep into the prospect of finding funding to secure a racing seat; the first of a four part series – By a Racer, For Racers.

By Guest Contributor | September 27, 2022
A New Age in Racer Sponsorship

OpenFender is the most innovative solution to motorsports funding and fan engagement.

By Guest Contributor | July 28, 2021
Need To Know: 10 Best Ways To Get Racing Sponsorship Money

We’ve asked our readership for the questions they would most like to have had the answers to when they were starting out in motorsports. We’ve created our Need To Know series to address many of these questions.

By Winding Road Staff | November 06, 2019
Getting Sponsored for Your Pro Ride

Raising sponsorship dollars is hard. Sports car racing is not a huge audience sport. TV and streaming audiences are small, if they exist at all. So, to get sponsored you probably should be selling based on…

By Jeff Sexton | January 09, 2018
Speed Secrets: Sponsorship Secrets

In this installment of Sponsorship Secrets, we’ll walk through some basic, but critical, pieces of sponsorship sales programs. This article is geared to professional racing programs in which branding and media value exists through the following: television coverage; the opportunity for at-race activation in the form of fan interaction; and corporate hospitality and entertainment. (I’ll talk about how these components can translate to more grassroots programs in an upcoming installment).

By Ross Bentley | January 21, 2014
Speed Secrets: Sponsorship For Amateur Racers

It’s ironic that there are so many amateur racers who are bringing in a larger percentage of their annual racing budget from sponsorship than many “pros” are.

By Ross Bentley | August 20, 2013


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