This Sunday, June 25, 2023, the Petersen Automotive Museum is set to make history with its inaugural Electrified Cars and Coffee gathering. More than 300 vehicles are expected to turn out for this groundbreaking event, which promises to be a celebration of the electric vehicle revolution. Showcasing a diverse range of electric vehicles, including unique and rare concept models, the cruise-in will feature a special appearance by none other than Tesla‘s chief designer, Franz von Holzhausen.
The Petersen Automotive Museum has always been at the forefront of automotive innovation and enthusiasts’ hearts. With the rise of electric vehicles as a leading force in the industry, the museum has decided to dedicate an event to highlight the accomplishments and potential of this eco-friendly mode of transportation. Electrified Cars and Coffee will serve as a platform to showcase some of the most exciting electric vehicles ever built, offering attendees a glimpse into the future of transportation.
At the heart of this momentous occasion will be Franz von Holzhausen, Tesla’s chief designer, who will serve as the event host. Von Holzhausen is renowned for his visionary work in shaping the aesthetic and functional aspects of Tesla’s vehicles. As the driving force behind the overall design direction of the EV manufacturer, he has established a world-class design language that has captured the imagination of car enthusiasts worldwide.
Von Holzhausen’s contributions to the Tesla lineup are nothing short of remarkable. Responsible for designing all current and future Tesla products, his creative genius has given birth to iconic vehicles such as the Model S, 3, X, and Y. He has also played a pivotal role in the design of upcoming models, including the highly anticipated Roadster 2.0 and the revolutionary Cybertruck.
The Electrified Cars and Coffee event will take place on the third floor of the Petersen Parking Garage, providing ample space to showcase the impressive array of electric vehicles. Attendees will have the opportunity to witness the evolution of electric transportation as they explore the exhibition of rarely-shown concepts, land speed record vehicles, and one-of-a-kind customs. The show will welcome fully electric, hydrogen, and hybrid vehicles, encompassing over 100 years of electric vehicle history.
In addition to the visual feast of cutting-edge automobiles, the cruise-in will also feature a judged show, adding an element of competition to the event. Four awards will be presented to recognize exceptional design, innovation, and performance among the participating vehicles, further igniting the passion and creativity of electric vehicle enthusiasts.
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