Driven: 2010 Kia Forte

While sitting around a candlelit table at Chandler’s Crabhouse in downtown Seattle, we talked with other journalists about our recent drive in Kia’s all-new Forte sedan—the replacement for the long-running Spectra. We discussed our generally lukewarm driving impressions, but still resolved that the Forte is a good competitor in the compact segment. One colleague said, “If I only write about the drive experience, it could come off as a bad review—but it isn’t actually a bad car at all.” So stay with us here, because while there may not be any juicy, exciting, sports-car-type bits about the Kia Forte, it’s still a perfectly adequate player in a segment that needs to appeal to the widest variety of shoppers. Think about the Nissan Sentra, Toyota Corolla, and Ford Focus sedans—these cars are tragically vanilla, but they still sell in droves. And so the Kia Forte comes to town, bringing with it a bigger pile of standard equipment, attractive design, and a very low price point. None of these cars are particularly exciting, and the Forte still manages to seal up the whole compact sedan package better than these aforementioned competitors.