Mini eMastered Combines British Craftsmanship and Electric Innovation

David Brown Automotive, a name synonymous with British craftsmanship, innovation, and timeless design, has just unveiled an all-electric creation that signals a new era for the company – the Mini eMastered. This all-electric resto-rod marries the brand’s world-leading expertise in bespoke luxury with the iconic style of a classic car, setting new standards for zero-emissions urban driving elegance.

A Fusion of Classic Aesthetics and Electric Prowess

David Brown Automotive has become renowned for reimagining the classic Mini, transforming it into a clean, electric marvel for today’s roads. The Mini eMastered exemplifies the perfect fusion of timeless aesthetics and electric propulsion, redefining the art of driving for the modern age.

Performance That Inspires

One of the most notable features of the Mini eMastered is its impressive performance for its size. Owners can expect an effortless and whisper-quiet ride thanks to its powerful all-electric drivetrain. This feather-light car, weighing in at just 640kg (equivalent to an original ICE car), boasts a compact yet powerful Zonic 70 motor that emits 72kW (97hp) and 175Nm of instantly accessible torque. It sprints from 0 to 60 mph in 8.5 seconds and can reach a top speed of 92 mph in sports mode, all while maintaining a certified range of over 110 miles. Charging is a breeze, with the battery replenishing in just 3 hours using a typical home wall box charging point.

Classic Design Meets Modern Craftsmanship

The Mini eMastered takes the timeless charm of the classic Mini and elevates it to new heights. Painstakingly handcrafted by British artisans, this all-electric marvel retains the iconic silhouette of the classic Mini while enhancing the interior and electrified powertrain, resulting in a masterpiece of contemporary elegance. It seamlessly integrates classic aesthetics with the cutting-edge technology required for modern city life.

Sustainable Luxury at its Core

The Mini eMastered is not just a car; it’s a commitment to sustainability in every aspect. Owners have the freedom to specify materials according to their exacting needs, ensuring that the vehicle aligns with their sustainability goals. By embracing zero emissions power, David Brown Automotive is contributing to a cleaner future without compromising on performance or luxury, offering peace of mind to every owner and driver.

Personalization and Technological Innovation

Just like any other creation from David Brown Automotive, the Mini eMastered can be customized to the unique preferences of its discerning owner, ensuring a truly personalized and exclusive driving experience. It embraces new technologies for a user-friendly driving experience, including seamless integration of an EV platform and a modern infotainment system featuring Apple CarPlay and Android Auto. This innovative approach sets a new benchmark for modern classics, providing a clean, quiet, and convenient driving experience.

Michelle Gay, Sales & Marketing Director at David Brown Automotive, emphasizes, “The launch of the all-electric Mini eMastered reaffirms David Brown Automotive’s distinguished position as a driving force in the luxury automotive industry. Mini eMastered is a shape that captures hearts and minds, and it is the embodiment of our passion, vision, and commitment to sustainable luxury today and into the future.”