Lincoln
Detroit 2010: The 2011 Lincoln MKX Live On The Show Floor
This morning, amidst bright lights and a singer in an evening gown, Lincoln introduced the 2011 MKX. We’ve already shown you the photography from Lincoln, but here are some shots on the show floor.
First Look: 2011 Lincoln MKX Gets More Power, Great Tech, And A Very Familiar Face
The Lincoln MKX (and it’s sister, the Ford Edge) are nearing the three-year-old mark, so it’s time for an update. And while the details on the 2011 Ford Edge are still under wraps (for now), the touched-up Lincoln officially makes its debut today at the Detroit Auto Show.
Driven: 2010 Lincoln MKT
One of the most crucial things that American automakers—namely Ford and GM—are currently doing is working on building better individual brand identity within their larger portfolios. In years past, the Lincoln brand suffered by being written off as the grandfather-oriented luxury brand, offering soft vehicles with only a few more luxurious touches than similar products with Ford or Mercury badges. But recently, we’ve seen some really attractive things come from Lincoln, and Ford’s marketing representatives have a clear objective to bring new products to dealer lots that don’t plainly resemble the Ford vehicles that they’re based off of. Sure, you can look at a Ford Taurus and Lincoln MKS side by side and see some similarities, but non-automotive media consumers won’t necessarily spot the similarities.
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