BMW gave up details (including a new engine for the 335i) and photos on the updated 3-Series Coupe and Convertible, which will go on sale this spring.
Badge engineering. This is the common practice in the automotive industry of taking a vehicle designed for one brand, and tweaking to work for another. But is this a good thing or a bad thing? We all know examples of the Chevy that is also a Pontiac or a Ford that is also a Mercury with little but trim differences. That cynical approach to marketing has led to a tarnished reputation for badge-engineering, among the pundits at least. The term even sounds pejorative.
We’re just back from a day of participation in what Mitsubishi called its Lancer Family Road Show, where the main event was our debut drive in the new center of the range, the 2009 Lancer Ralliart.