When Hyundai launched the Genesis sedan a last year, we were very impressed. They managed to create a car unlike anything else they’ve ever done that was not only good to drive and extremely well-equipped, but priced substantially less than the competition. To continue on in this saga, Hyundai recently announced that they will be selling their larger flagship sedan, the Equus, in North America. This car is positioned to do to the Lexus LS what the Genesis has done to the Lexus GS and Infiniti M. (Note: Equus is what the car is called in other markets, and the official U.S. name hasn’t been decided upon at this time.)
By happenstance, we had the Chevrolet Corvette and the Hyundai Genesis Coupe in the office during the same week recently. I found driving these two sports coupes back-to-back a fascinating exercise with implications for GM 4.0 and GM CEO Fritz Henderson. Below is my (imagined) consultative letter to Fritz.
We had a chance to drive several Hyundai Genesis Coupes this week at Hyundai’s launch event outside of Las Vegas. Our summary: The Genesis Coupe is both intriguing and confusing; kind of like a girlfriend you probably had once (or have now).