Rumors: Industry Report—Is Triumph Making A Comeback?

News I By Doran Dal Pra I February 29, 2012

The world of automobiles is a chaotic one, and the seas of chaos never sleep—they require vigilant and expert navigation in order to stay afloat. They are impartial to a company’s history or previous successes—case-in-point is storied, but long dead, British manufacturer Triumph, which may once again see the light of day thanks to its parent company, BMW. 

Autocar is reporting that BMW applied for a European trademark on the Triumph logo back in October 2011, leading to speculation that the storied marquee—whose name last appeared on the Acclaim sedan in the early 1980s—could be awoken from the dead. BMW purchased the Triumph name when it bought the Rover Group back in 1994. Other notable names from that purchase include Austin-Healey, Riley, and Morris.
With a trademark in hand, BMW would be able to create a range of Triumph branded products including luggage and watches, as well as a new vehicle. That new vehicle could be a roadster based off the current Mini platform. This isn’t the first time there have been rumors of a Mini-based Triumph—those first cropped up in the mid 2000s. Whatever the outcome, this recent trademark development appears to be definitive proof that at least something is happening with the Triumph name.
Do you have a car rumor to report, a spy shot to share, or other automotive-themed dirt to dish? Drop us a line at ru[email protected], our ears are always on!

The Guide to Road Racing: Winding Road Magazine's ultimate guide to getting your start in racing.

Table of Contents

Related Articles

Eeeeeeeeeeeee (12,300) – The Incredible De Tomaso P900

A screaming 12,300 rpms out of a twelve-cylinder yields a fundamental audio frequency of 2460hz, which is upper midrange.  – Insert head-exploding emoji here – boom!

December 02, 2022
Lancia is Back as an All-Electric Marque

Italian automotive brand Lancia is experiencing a new renaissance in its 116 year history, and it involves going all electric.

December 02, 2022
Introducing the 2023 Lamborghini Huracán Sterrato

The Sterrato is basically a Huracán on steroids, even though it will have slightly less power and a slower top speed.

November 30, 2022
The Batmobile Returns – BMW Brings Back the 3.0 CSL

All hail BMW – the automaker who has made some curious choices the last few years – is bringing back the 3.0 CSL Batmobile!

November 28, 2022
Official: America’s NEXT F1 Driver!

Well, it’s finally official – Logan Sargeant will drive full-time for Williams F1 next season in Formula 1!

November 21, 2022


Get the latest driving and racing news straight to your inbox.

no thanks

Begin typing your search above and press return to search.