Driven: 2009 Suzuki Equator RMZ-4

The auto purist inside nearly every enthusiast still pines for the now far-gone days when automakers, conceived of, built, and sold each of their creations – owning both the process and the results from cradle to grave. Of course the results of such one application engineering weren’t always laudable, and the process was (and is where and when it still happens) inherently more wasteful than the modern practice of building multiple vehicles on the same or similar running gear. And yet even today, platform sharing vehicles, especially those between two distinct parent companies, are often dismissed with a “badge engineered” label and cast as being somehow less good than the earlier product with which they share an architecture.