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Blog: GM 4.0 – Corvette to the Rescue?
I have noted in my previous blogs on GM 4.0 that GM’s remaining core problem is with branding, now that its’ former biggest problems – unit costs and scale costs – are being dealt with through bankruptcy. By branding, I don’t mean marketing B.S., I mean the entire set of perceptions and beliefs that consumers hold about your company or its divisions. Branding addresses the expectations customers have about things they can’t see on a spec sheet or a test drive. It also covers their understanding about how others will perceive what they drive. That stuff is very important.
First Look: 2010 Acura ZDX
Acura’s genre-bending ZDX debuted in prototype form earlier this year at the New York Auto Show, but parent company Honda has officially spilled the beans about the ZDX’s inner workings, along with releasing a few production photos. Not much has changed from the original prototype shown in the Big Apple, save the natural toning down of concept-happy lighting.
First Look: 2010 Land Rover LR4
The third vehicle Land Rover brings to the New York Auto show is the 2010 LR4. It receives the same naturally aspirated 5.0-liter V-8 engine as the other 2010 models, capable of 375 horsepower and 375 pound-feet of torque.
Driven: 2008 Mini Cooper D
We at Winding Road and NextAutos are always eager to test the diesel offerings from global manufacturers and we were grinning with excitement when the folks at Bosch offered us the keys to a Mini Cooper with a 1.6-liter diesel engine. According to Bosch, this Mini will achieve fuel economy numbers in upwards of 50 miles per gallon, which will shame many hybrid offerings currently sold in the States.
Early Adopters: Sign Up For Winding Road’s iPad App
Since its launch at the beginning of this month, Apple’s iPad has been the talk of news writers, forums posters, and the larger online world in general. While we at Winding Road haven’t been immune to the base lure of what is, perhaps, the most exciting product on the planet, we’ve also been hard at work developing our own application for it.
