General Motors, among financial turmoil and brand sell-offs, has decided to use its most well known brand to usher in the new generation of GM. The vehicle it chose to do it with, however is a crossover: the 2010 Chevrolet Equinox. Why? Because the company is confident that it will sell. The redesigned, reengineered Equinox, in the mind of the company, is the perfect package of comfort, safety, utility, and, most importantly, value.