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General Motors 4.0: What is a Buick?
Oddly enough, some of the most perplexing questions I get asked by normal people as editor of an automotive publication involve Buick. Most of them are along the lines of “Why did GM keep Buick?” and “What the heck is a Buick anyway?” Not a great place to be, if you’re GM. GM knows it has an issue here in the U.S. (Buick, remember, is a hot brand in China) and it is attacking the problem. Buick recently announced the new 2010 Buick LaCrosse, a car that gives us a chance to think about how GM is and should be thinking of the future of the brand.
Blog: General Motors 4.0 – What is an American Car?
I suggested to Fritz Henderson (GM CEO) in my last missive on GM 4.0 that he buy a bunch of Hyundai Genesis Coupes to inspire his executive team. Toward the end of that piece, I mentioned that GM still very much needs to get a handle on what each of its cars should stand for in the marketplace. The first part of that exercise is coming to a strong understand of what an American car is (Alan Mulally might want to listen in on this conversation, BTW).
Blog: General Motors 4.0 – Pay Attention to the Genesis
By happenstance, we had the Chevrolet Corvette and the Hyundai Genesis Coupe in the office during the same week recently. I found driving these two sports coupes back-to-back a fascinating exercise with implications for GM 4.0 and GM CEO Fritz Henderson. Below is my (imagined) consultative letter to Fritz.
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