Mercury
Ford Kills Mercury, Diverts Resources To Lincoln
Ford has announced the discontinuation of its Mercury brand, in the midst of financial reshuffling that will see an increase in funding and new models for its Lincoln brand. Mercury, which, last year, only made up 0.8 percent of Ford’s 16 percent market share will end production in the fourth quarter of this year.
And Then There Were Two: Report States Mercury To Wind Down
According to a report by Bloomberg News, Mercury is on its deathbed. The usual “people familiar with the plan,” say a proposal for the winding down of the brand is being drawn up and will be presented to Ford’s Board of Directors in July.
Quick Drive: 2010 Mercury Milan Hybrid
The Milan proved to be a comfortable and entertaining companion on the work commute, and getting around 43 miles per gallon, it was an economical companion as well.
Categories
Most Popular
