Ford Kills Mercury, Diverts Resources To Lincoln

Ford has announced the discontinuation of its Mercury brand, in the midst of financial reshuffling that will see an increase in funding and new models for its Lincoln brand. Mercury, which, last year, only made up 0.8 percent of Ford’s 16 percent market share will end production in the fourth quarter of this year.

By Brandon Turkus | June 03, 2010
And Then There Were Two: Report States Mercury To Wind Down

According to a report by Bloomberg News, Mercury is on its deathbed. The usual “people familiar with the plan,” say a proposal for the winding down of the brand is being drawn up and will be presented to Ford’s Board of Directors in July.

By Brandon Turkus | May 27, 2010
Quick Drive: 2010 Mercury Milan Hybrid

The Milan proved to be a comfortable and entertaining companion on the work commute, and getting around 43 miles per gallon, it was an economical companion as well.

By Winding Road Staff | May 21, 2010


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