We wanted to see how residential designers would look at a good example of automotive design. We were also curious to compare that reaction to our car journalist’s view and the view of consumers on the street. We chose the Land Rover Range Rover Evoque as our subject car because it is relatively new and we wanted a fresh evaluation. We also chose the Evoque because it is an attempt to create something of a new segment: the stylish, high-end, urban active lifestyle vehicle. Any time designers work in a new or nearly new segment, the design problem gets more complex because trial and error hasn’t vetted many ideas, some of which inevitably prove unsatisfactory. We drove the Evoque extensively around LA, through Hollywood, Beverly Hills, and Venice and, of course, on the 405, the 105, the 5, the 10, the 101 and the PCH.
Until then, though, let’s take a deeper dive into the smallest vehicle to wear the Range Rover badge, the Evoque. The Evoque is available in three different trims: Pure, Prestige, and Dynamic. Pure represents the base (but still amazingly well-equipped) model, while Prestige is the luxury oriented offering and Dynamic has a sportier lean. Both the Prestige and Dynamic are strikingly similar, except for a few very minor areas. Still, the Prestige is slightly more expensive to start (by about $900), while the Dynamic is pricier overall.
Beijing is shaping up to be the show for limited-edition luxury vehicles. First we saw the Jaguar XJ Ultimate, and now there’s the Land Rover Range Rover Special Edition. And yes, Mrs. Beckham helped with this.
Land Rover has unveiled the newest entry to the Range Rover line, the Evoque, at the brand’s 40th Birthday celebration in London. The Evoque is the production version of the LRX Concept which debuted in 2008.