Super Bowl Ads: VW Returns To A Galaxy Far, Far Away

Volkswagen, who’s The Force ad has seen almost 50 million views since its debut before last year’s Super Bowl, has released the highly anticipated follow-up, set to air during the second quarter of Sunday’s Super Bowl. Called The Dog Strikes Back, this is the extended, 75-second version, while a shorter spot will air during the game.

 

The ad stars a portly dog, attempting to lose weight and chase down the new Volkswagen Beetle. The twist comes at the end though, where some patrons in a cantina far, far away react to the spot, angering a certain Star Wars celebrity.

 

With The Force and The Dog Strikes Back, VW is closing in on a clever trilogy of ads. Might we recommend Return Of The Jetta for next year?