Super Bowl Ads: Cadillac Goes To (Green) Hell

Super Bowl ads are usually over-the-top, budget-busting spectacles that last only slightly longer than a Kardashian wedding. It’ for that reason that this ad by Cadillac, set to debut on Sunday during the Super Bowl, is so refreshing.

 

Featuring actual vehicle test footage interspersed with dedicated on-track filming, the Cadillac Green Hell spot is just a car zipping around a track, with a voiceover talking about the new ATS, why it was developed at the Ring, and how it’s going to take on the BMW 3-Series. While we enjoy a wild-and-crazy Super Bowl spot, we have to appreciate the simplicity of Cadillac’s approach.