Rumor: All-New Cadillac Flagship to Arrive in 2015

Cars, News I By Winding Road Staff I August 21, 2014
Cadillac has been in need of a halo car to carry the torch for the brand and allow GM’s luxury brand to go toe-to-toe with luxury brands like Audi, Lexus, and BMW for some time. A large sedan platform clearly fits that bill, and with the current XTS on the way out, there’s been quite a bit of speculation about what might fill its place. It turns out that General Motors global product chief Mark Reuss also feels the same way, and has said that a new vehicle, codenamed the LTS, is currently in development.
"This is a car that Cadillac needs, that will define its brand in terms of innovation and excellence," Reuss told the press at a media event in Detroit earlier this week. "That’s the mission."
According to Cadillac’s chief engineer, Dave Leone, the rear-wheel drive sedan should arrive sometime in late 2015. Though neither Leone or Reuss were willing to give specifics about the new car at this point, Reuss made the car’s mission clear when he declared that the new sedan "has got to be a symbol of excellence."
Test mules like the one pictured above have been spied testing at GM’s proving grounds in Milford, Michigan for a few months now and seem to indicate that, at least dimensionally, the new car will likely compete with cars like the Audi A8, Mercedes-Benz S-Class, and BMW 7-Series.
Cadillac has an uphill battle to reclaim the crown of the lead luxury brand in the United States – a title it last held in 1997. "Not one car is ever going to turn something like that around," Reuss said. "You’ve got to have a portfolio of those and you’ve got to do it for a while." With new products like the ATS, the redesigned CTS and the new Escalade, Cadillac appears to be following that game plan closely.

The Guide to Road Racing: Winding Road Magazine's ultimate guide to getting your start in racing.

Table of Contents

Related Articles

Lamborghini Revuelto: The 1,001HP V12 Hybrid Italian Bull

Automobili Lamborghini has announced the launch of its first hybrid super sports car, the Lamborghini Revuelto, marking a new era for the marque.

March 29, 2023
Get up to Speed on the New Porsche 911 Hybrid

Porsche’s flagship sports car, the 911, is set to receive a major upgrade with an electric introduction; enter the Porsche 911 Hybrid.

March 22, 2023
Lamborghini LB744: More Details Revealed Before Unveiling

More details have been revealed on the Lamborghini LB744 Hybrid Hypercar, featuring a 6.5-liter naturally aspirated V12 mid-engine, three electric motors, and a new lithium-ion battery.

March 22, 2023
Legendary Porsche Tuner Turned Supercar Manufacturer RUF to Open USA HQ

Porsche tuner turned supercar manufacturer, RUF Automobile, has recently announced the opening of its new North American headquarters in Miami, Florida.

March 20, 2023
Unveiled: Lexus RZ450e

Lexus has introduced its first globally available, purpose-built battery-electric vehicle: the all-new Lexus RZ450e.

March 14, 2023


Get the latest driving and racing news straight to your inbox.

no thanks

Begin typing your search above and press return to search.