Frankfurt 2011: Land Rover DC100 Concept

News I By Brandon Turkus I August 31, 2011
For our Anglo-Saxon friends across the pond, the Land Rover Defender has been the go-to off-roader in much the same way as the Jeep Wrangler, and CJ-Series before it, have been in North America. It’s tough, simple, and affordable, making it a great workhorse or weekend off-road toy. The thing is, it’s getting a bit long in the tooth. The current vehicle has been in production since 1990, and saw a rather significant refresh in 2007. So with that in mind, Land Rover has just released a concept of the next Defender, called DC100.
Scheduled to debut at the 2011 Frankfurt Motor Show in a few weeks, the DC100’s styling seems to have been influenced by the upcoming Range Rover Evoque, ditching the current vehicles upright front fascia, in favor of a slightly curvier look. The concept also looks to be available with a contrasting roof, similar to the Evoque.
Land Rover is currently looking at launching the Defender in 2015. Other than that, we don’t have much information, but hope that unlike the current vehicle, it’s built in compliance with North American collision standards.
We’ll have much more on the DC100 when it arrives on the Frankfurt show stand on September 13.
Please scroll down for the official press release from Land Rover.
Land Rover Confirms All-New Defender Concept For Frankfurt Motor Show
Land Rover DC100 investigates the potential future direction of the iconic Defender
Demonstrates the future of Land Rover capability and versatility
Functional and purposeful design delivered by Land Rover design team, led by Gerry McGovern
 Land Rover confirms its intention to launch a new Defender in 2015
The Land Rover DC100, a modern interpretation of the iconic Land Rover Defender will make its debut at the 2011 Frankfurt Motor Show.
Land Rover also confirms today, that production of a new Defender is intended for 2015.
Commenting on the Land Rover DC100 concept car,Gerry McGovern, Director of Design, Land Roversaid:"Replacing the iconic Defender is one of the biggest challenges in the automotive design world; it is a car that inspires people worldwide. This isn’t a production-ready concept but the beginning of a four-year journey to design a relevant Defender for the 21st century."
John Edwards, Global Brand Director, Land Roveradded: "Loved the world over for its simple, honest and distinctive design, we are determined that the new Defender will be true to its heritage, while meeting the requirements of a changing global market. 
We plan to engage with existing and potential customers to help us finalise the details of the new vehicle. One thing’s for sure, it’s going to be an exciting journey, and we can’t wait to get going."
The Land Rover DC100 concept builds upon the essential elements of the car’s character and allows Land Rover to open the debate and inspire people to dream about the Defenders of the future. The next chapter in the Defender story will unfold at 09:15 hrs (CET) on September 13, 2011 at the Frankfurt Motor Show.

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