2023 Kia Sportage Interior and UX Wins Wards Top 10 Best Award

The 2023 Kia Sportage interior has captured the attention of automotive experts and enthusiasts alike with its exceptional design and user experience. Recently, it was awarded the prestigious Wards 10 Best Interiors & UX award, solidifying its position as a leader in automotive innovation.

One of the key factors that contributed to the 2023 Kia Sportage interior’s win was its clean and modern design. The expert editors were impressed by the thoughtfulness and attention to detail put into creating a comfortable and upscale cabin. Kia’s designers meticulously transformed the interior into a pleasant space that exudes luxury and sophistication. The brand’s new design philosophy, “Opposites United,” served as the inspiration for the Sportage’s interior, drawing influences from high-end outdoor products, furniture, and modern architecture.

One standout feature that garnered high praise from the judges was the available panoramic display. This cutting-edge feature not only presented a visually appealing and upscale aesthetic but also offered intuitive and user-friendly functionality. The panoramic display seamlessly integrated the instrument cluster and center display, enhancing the overall driving experience for both the driver and passengers.

The evaluation process conducted by the Wards team focused on various aspects of the vehicle’s interior and user experience technology. The Sportage excelled in multiple areas, including design and aesthetics, comfort, materials, fit-and-finish, connectivity and infotainment, displays and controls, advanced driver assist systems, and value. With its exceptional performance across these metrics, the 2023 Kia Sportage interior emerged as a clear winner among its competitors.

Steven Center, COO & EVP of Kia America, expressed his gratitude for the recognition, emphasizing the brand’s commitment to providing an elevated driving experience. He acknowledged the hard work and dedication of Kia’s designers in creating an interior that resonated with the experts at Wards.

Christie Schweinsberg, Wards Editor and Wards 10 Best Interiors & UX Judge, praised the Sportage Hybrid’s impressive array of features and remarkable value. With a price tag of approximately $38,000, the Sportage Hybrid offered soft-touch surfaces, an eye-catching red-and-black color scheme, fast phone pairing, two curved 12.3-inch display screens, and multi-function climate and audio controls. Furthermore, the Sportage Hybrid boasted generous cargo room, making it a practical choice for everyday use.

In addition to its award-winning interior, the 2023 Sportage received notable updates and enhancements across its exterior and powertrain. The modernized exterior design, larger dimensions, and the introduction of the X-Line trim further solidify the Sportage’s position as a stylish and capable SUV. Paired with a more powerful 2.5-liter I-4 engine and a new 8-speed automatic transmission, the Sportage offers an exhilarating driving experience while maintaining its reputation for fuel efficiency.

The 2023 Kia Sportage’s triumph at the Wards 10 Best Interiors & UX awards is a testament to Kia’s commitment to innovation and delivering exceptional vehicles to its customers. With its clean and modern interior design, intuitive technology, and overall value, the Sportage sets a new standard for excellence in the automotive industry. Whether it’s the upscale materials, the seamlessly integrated panoramic display, or the advanced features, the Sportage truly represents a remarkable blend of style, comfort, and user-friendly technology.