When Richard Mille unveiled its first piece with Ferrari at the automotive marque’s HQ in Maranello, Italy, on July 5, the audience was taken by surprise as soon as the first image of the watch appeared on screen.
Making a radical departure from any previous Richard Mille watch—which are typically chunky, skeletonized, and ultra-complicated—the RM UP-01 Ferrari achieved a new ultra-thin record. UP stands for Ultra Plat (French for “ultra flat”), measuring a mere 1.75mm thick, about the same as a compact disc, and narrowly beating the previous record holder, Bulgari’s 1.8mm-thick Octo Finissimo Ultra, which debuted in March.
No less extreme is the RM UP-01 Ferrari’s jaw-dropping price tag of US$1.88 million dollars, in keeping with the brand’s reputation for outrageously expensive watches.
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