Refreshed Kia Seltos ‘Drop Off’ Campaign Highlights Life on the Move

Cars, Features I By Justin Cornelison I April 12, 2023
Kia Seltos

Kia America has recently launched an exciting new campaign featuring the refreshed 2024 Kia Seltos SUV, designed to appeal to customers who enjoy life on the move. With its distinctive new design, advanced technology, increased horsepower, and rugged new X-Line trim, the 2024 Seltos is the ideal vehicle for those seeking adventure and new experiences.

At the heart of the campaign is a 30-second broadcast spot entitled “Drop Off,” which follows a father and daughter as they set off on an unexpected journey in their Kia Seltos SX. As they drive down a two-lane road, the daughter proposes a detour, and they end up on a dirt road that leads them to the top of a mountain with a breathtaking 360-degree view. As they take in the scenery, the father and daughter discuss their next adventure, the start of a new school year, and agree that “school is not going to be easy.” In the end, they arrive at a college campus as they begin a new journey that will change both their lives.

The “Drop Off” spot highlights the unexpected journeys that life has in store for us all, and how the 2024 Kia Seltos is the perfect complement to any adventure. With its more commanding presence and available panoramic display inside the futuristic and modern cabin, the refreshed 2024 Kia Seltos is not only practical but stylish as well.

“The refreshed 2024 Kia Seltos is designed to appeal to those who enjoy life on the move,” said Russell Wager, Vice President of Marketing at Kia America. “With more power, technology, and good looks than ever before, it is the perfect complement to any adventure, from commuting to work, weekend getaways, or heading off to college.”

Watch the video here, or below:


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