Lamborghini Revuelto: The Origin of the Species

Cars, Features I By Justin Cornelison I June 01, 2023
Revuelto

This groundbreaking Revuelto marks the birth of Lamborghini‘s first-ever V12 hybrid plug-in, a feat that showcases the brand’s commitment to embracing electrification while maintaining its core values of exhilarating performance and unparalleled driving pleasure. In a captivating final video of a three-part series (part 1, part 2), Federico Foschini, Chief Marketing and Sales Officer at Automobili Lamborghini, takes us on a journey behind the scenes of the Revuelto’s development and reveals the strategic positioning of this extraordinary car.

Foschini begins by emphasizing the magic of Lamborghini’s history, a tale of automotive excellence that has consistently revolutionized the industry. From their inception, Lamborghini cars have been at the forefront of innovation, transcending their time and leaving an indelible mark on the automotive world. With the Revuelto, Lamborghini continues this legacy by venturing into the realm of electrification, combining advanced technologies with the brand’s unmistakable DNA.

The Revuelto represents Lamborghini’s interpretation of the electrification trend, and its significance is reflected in the creation of the acronym HPEV, which stands for High Performance Electrified Vehicle. This designation underscores Lamborghini’s unwavering commitment to delivering high-performance vehicles that redefine the boundaries of what is possible in the realm of electrified transportation.

As Foschini explains, the Revuelto is not simply an electric vehicle; it is a masterpiece that embodies the marriage of electrification and Lamborghini’s storied tradition. By incorporating a V12 engine, Lamborghini has ensured that the Revuelto remains true to its heritage, delivering the breathtaking power and exhilaration that enthusiasts have come to expect from the brand. The hybrid plug-in system provides an additional layer of efficiency and sustainability, enabling drivers to experience the thrill of Lamborghini while minimizing their environmental impact.

In the final video of the three-part series, viewers are taken behind the scenes of the Revuelto’s development, witnessing the meticulous craftsmanship and cutting-edge technology that went into its creation. From the design studio to the testing track, every aspect of the vehicle has been carefully engineered to deliver an unparalleled driving experience.  Watch the video below:

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