J.D. Power Ranks Automaker Websites
For the second time, the Hummer brand has ranked number-one in J.D. Power’s semi-annual study on the effectiveness of automaker web sites.
The SUV specialists received a score of 867 points out of a possible 1000, 2-points lower than its previous score, but 2-points higher than the next closest competitor this year, Lincoln. Kia was strong in a third-place finish with 863 points, while Honda and Mazda ranked just below with 862.
The J.D. Power rankings are based on the thoughts and scores of over 11,000 new vehicle shoppers, over a period of two months. Participants are asked to rate manufacturer sits on qualities like appearance, speed, ease of navigation, and content.
Click through the jump to see the full J.D. Power rankings.
Top 10 Ranked Automaker Web Sites
HUMMER 867 Lincoln 865 Kia 863 Honda 862 Mazda 862 Jeep 859 Acura 858 Lexus 856 Saab 854 Toyota 851 *Manufacturer web site ranking (Based on a 1,000-point scale) Source: J.D. Power and Associates 2008 Manufacturer Web Site Evaluation StudySM—Wave 1
Comments
Gianni
Ol' JD is really pushing it to find another way to squeeze more $$$ from the manufacturers... I'm sure going to factor the auto website rankings into my next vehicle purchase decision.
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